Author:
Chen Injazz J.,Gupta Atul,Rom Walter
Abstract
Studies the relationship between perceived price and perceived quality
for the three types of services, namely, pure, mixed, and
quasi‐manufacturing classified by Chase and Tansik, and the relative
importance of five dimensions of service quality identified by
Parasuraman et al. Finds that the relationship between perceived price
and the five dimensions of service quality appears to be very weak for
pure and quasi‐manufacturing services, but is statistically significant
for mixed service. Reliability dimension is statistically significant
for all three types of service. Tangible dimension is a critical
variable for mixed service while the empathy dimension is important for
quasi‐manufacturing service. On the other hand, the relationship between
perceived price and overall service‐quality is significant for
quasi‐manufacturing service, but is weak for pure and mixed services.
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
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