Investigation of brand familiarity and brand recognition and their relationship with loyalty, repurchase intention, and brand recommendation with mediating role of brand reputation (Case Study: Esteghlal Hotel)-Reference-Cited by-同舟云学术

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Investigation of brand familiarity and brand recognition and their relationship with loyalty, repurchase intention, and brand recommendation with mediating role of brand reputation (Case Study: Esteghlal Hotel)

Published:2019-11-19 Issue:5 Volume:19 Page:7-29
ISSN:2177-6652
Container-title:Revista Gestão & Tecnologia
language:
Short-container-title:G&T

Author:

Shiasi Arani Majid,Shafiizadeh Hamid

Publisher

Fundacao Pedro Leopoldo - Revista Gestao and Tecnologia

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer Anxiety and Purchase Intention in Live Commerce: Unraveling the Mediating Role of Brand Familiarity Amidst COVID-19;Journal of the Knowledge Economy;2024-06-25

2. Hotel brand signature, brand attitude, subject norm, and perceived behavior control;Journal of Vacation Marketing;2024-06-06

3. Specifics of Online Reputation Management of Hotel Services Intermediaries and Their Role in Reputation Creation;Online Reputation Management in Destination and Hospitality;2023-02-09

4. Relação entre assunção de risco, práticas de custos e desempenho:;Revista Rosa dos Ventos - Turismo e Hospitalidade;2022-12-15

5. A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic;International Journal of Food Properties;2021-01-01

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