Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions-Reference-Cited by-同舟云学术

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Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions

Published:2023-11-21 Issue: Volume:8 Page:1-6
ISSN:
Container-title:2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)
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Author:

Daoud Mohammad Khalaf¹,Al-Qeed Marzouq²,Al-Gasawneh Jassim Ahmad¹,Ziani Abdulkrim²

Affiliation:

1. Applied Science Private University,Amman,Jordan

2. Al Ain University,Abu Dhabi,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10375374/10375393/10375481.pdf?arnumber=10375481

Reference24 articles.

1. The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study

2. Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

3. The Impact of Mobile Marketing 4Ss Mix on Electronic Service Quality and Customer Satisfaction the Perspective Customers of Jordanian Commercial Banks’;Daoud;International Journal of Economics and Management Systems, 7,2022

4. The role of data privacy in marketing

5. Impact of Integrated Marketing Communications (IMCs) on Hotels Marketing Performance;Al-Qeed;Journal of Innovation, Creativity and Change,2019

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