Predicting Potential Customers in Direct Marketing Using Uplift Modelling and Advanced Machine Learning
Author:
Affiliation:
1. Nottingham Trent University,School of Science and Technology,Nottingham,UK
2. Nottingham Trent University,Department of Physics and Mathematics,Nottingham,UK
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10401264/10401330/10401510.pdf?arnumber=10401510
Reference14 articles.
1. Uplift Modeling in Direct Marketing;Rzepakowski;Journal of telecommunications and information technology,2012
2. Analyzing Consumer Behavior Predictions: A Review of Machine Learning Techniques
3. Machine learning-based e-commerce platform repurchase customer prediction model
4. Marketing Strategy through Machine Learning Techniques: A Case Study at Telecom Industry;Routray,2021
5. Customer Analysis Using Machine Learning Algorithms: A Case Study Using Banking Consumer Dataset
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