An In-Depth Analysis of the Role That ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift-Reference-Cited by-同舟云学术

An In-Depth Analysis of the Role That ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift

Published:2023-01-23 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference on Computer Communication and Informatics (ICCCI)
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Author:

Tripathi Mano Ashish¹,Tripathi Ravindra¹,Effendy Femmy²,Manoharan Geetha³,John Paul M⁴,Aarif Mohd⁵

Affiliation:

1. Motilal Nehru National Institute of Technology,Department of humanities and social sciences,Allahabad,India

2. STMIK Rosma,Karawang,Indonesia

3. SR University,School of Business,Telangana,India

4. MG University,Department of Management Studies

5. Global Research Network,Noida,UP,India

Publisher

IEEE

Link

Reference28 articles.

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