Factors Influencing of Social Media Ads Usage in Indonesia
Author:
Affiliation:
1. Bina Nusantara University,Information Systems Department,Jakarta,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9759540/9759541/09759845.pdf?arnumber=9759845
Reference20 articles.
1. Handbook of Partial Least Squares;vinzi;Springer,2010
2. Lessons from the Steel Axe: Culture, Technology, and Organizational Change;delisi;Sloan Management Review,1990
3. Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions
4. Users of the world, unite! The challenges and opportunities of Social Media
5. Innovations in Shopper Marketing: Current Insights and Future Research Issues
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1. Determining Satisfaction, Loyalty, and Intention to Continue Using Social Commerce;2023 International Conference on Information Management and Technology (ICIMTech);2023-08-24
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