Innovations in Shopper Marketing: Current Insights and Future Research Issues

Author:

Shankar Venkatesh,Inman J. Jeffrey,Mantrala Murali,Kelley Eileen,Rizley Ross

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

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2. AdWeek (2010), “Brand Owners Benefit From Twitter Ads,” May 12.

3. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Store Patronage Intentions;Baker;Journal of Marketing,2002

4. Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large Scale Exploratory Empirical Study;Bart;Journal of Marketing,2005

5. The Impact of Category Management on Retail Prices and Performance: Theory and Evidence;Basuroy;Journal of Marketing,2001

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