Content is Fire and Virtual Reality is Gasoline: Understanding Users Attention, Comprehension, and Attitude in Destination Promotion-Reference-Cited by-同舟云学术

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Content is Fire and Virtual Reality is Gasoline: Understanding Users Attention, Comprehension, and Attitude in Destination Promotion

Published:2023-12-08 Issue: Volume: Page:1-7
ISSN:
Container-title:2023 Eighth International Conference on Informatics and Computing (ICIC)
language:
Short-container-title:

Author:

Santoso Halim Budi¹,Prabawati Andhika Galuh²,Wang Jyun-Cheng¹,Windasari Nila Armelia³,Tamtama Gabriel Indra Widi²,Ernawati Lussy²

Affiliation:

1. Institute of Service Science National Tsing Hua University,Hsinchu City,Taiwan

2. Universitas Kristen Duta Wacana,Information System Department,Yogyakarta,Indonesia

3. Institut Teknologi Bandung,School of Business Management,Bandung,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10381889/10381891/10382087.pdf?arnumber=10382087

Reference27 articles.

1. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination

2. The impact of representation media on customer engagement in tourism marketing among millennials

3. Aw … The Museum is so “Dark”: The Effect of Thermal Stimuli for Virtual Reality Experience and Emotion

4. The state of immersive technology research: A literature analysis

5. Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

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