Impact of Technical CRM on Ethiopia Bank Human-Computer Interface and Competitive Advantage as Mediators of Performance
Author:
Affiliation:
1. Bule Hora University,Department of Marketing,Ethiopia
2. Hawassa University,Department of Management,Ethiopia
3. Bule Hora University,Department of Management,Ethiopia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10486056/10486063/10486237.pdf?arnumber=10486237
Reference21 articles.
1. Current Trend and Literature on Electronic CRM Adoption Review
2. The Role of CRM Fog Computing on Innovation and Customer Service Quality: an Empirical Study
3. The mediating role of customer relationship management between e-supply chain management and competitive advantage
4. Competitive advantage achievement through customer relationship management dimensions;N;Journal of Distribution Science,2020
5. The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
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