The Role of CRM Fog Computing on Innovation and Customer Service Quality: an Empirical Study

Abstract

CRM fog computing and entrepreneurial, innovation, and service quality have been identified as an important driving force for job growth. The study aimed to identify the involvement of CRM fog computing on entrepreneurial, innovation, and service quality in the Jordanian telecom company. The authors employed a quantitative approach to identify the level of the Appling of CRM fog computing in the company. The study contained the findings of a questionnaire of 325 respondents (male and female employees). Multiple linear regression and One-Way ANOVA analyses were used to examine the data. The predictive model of CRM fog computing and entrepreneurial, innovation, and service quality was a significant impact. Implications for CRM fog computing and practice are entrepreneurial, innovation, and service quality are discussed. The researchers recommend building enthusiasm for creating fog CRM mist processing as a result of its job in client administrations improvement: to increase using the information provided by CRM system in decision making; to consider services quality more as it affects sales volume positively; to consider customer’s feedback, listen to their opinions about the services provided to enhance performance. Entrepreneurship and innovation are increasingly an indispensable portion of organizations nationally, regionally and globally, and considered as a powerful tool for revenue streams. The authors state that entrepreneurship uses innovation to expand the business scope and boost growth. Therefore, entrepreneurship and innovation are dynamic and holistic processes that are not confined to the initial stage of a new venture. The implementation of CRM Fog computing and entrepreneurial aids the organization's productivity because it enhances the product and services offered by several organizations that adopt its concept. It enhances services to customers due to its easy to access nature and as well. The authors conclude that CRM Fog computing improves the e-commerce of any organization or community that adopts its concept and applies it in all areas. Keywords: CRM fog computing, entrepreneurial, innovation, service quality, customer experience.