A/B Testing and Audience Creation for Effective Digital Marketing: Evidences from Facebook Analytics-Reference-Cited by-同舟云学术

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A/B Testing and Audience Creation for Effective Digital Marketing: Evidences from Facebook Analytics

Published:2023-03-03 Issue: Volume: Page:
ISSN:
Container-title:2023 6th International Conference on Information Systems and Computer Networks (ISCON)
language:
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Author:

Singh Nripendra¹,Jaiswal Anand²,Singh Prakhar³,Sharma Dilip Kr.⁴

Affiliation:

1. PennWest University,Dept. of Management and Marketing,Clarion,USA

2. New Delhi Institute of Management,Dept. of Operations and SCM,Delhi,India

3. PennWest University,Computer Information Science Department,Clarion,USA

4. GLA University,Dept. of Computer Engineering & Applications,Mathura,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10111836/10111935/10112086.pdf?arnumber=10112086

Reference30 articles.

1. Facebook Digital Traces for Survey Research: Assessing the Efficiency and Effectiveness of a Facebook Ad–Based Procedure for Recruiting Online Survey Respondents in Niche and Difficult-to-Reach Populations

2. A Crash Course on A/B Testing Facebook Ad Campaigns;hubbard,2016

3. Advantages of WCS Facebook advertising with analysis and comparison of efficient to classic Facebook advertising;kovco;International Journal of Internet of Things and Web Services,2017

4. Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model

5. Managing marketing communications

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