Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model-Reference-Cited by-同舟云学术

Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model

Published:2021-09-02 Issue: Volume: Page:1-28
ISSN:1331-677X
Container-title:Economic Research-Ekonomska Istraživanja
language:en
Short-container-title:Economic Research-Ekonomska Istraživanja

Author:

Javed Sara¹^ORCID,Rashidin Md. Salamun¹²^ORCID,Xiao Yun³

Affiliation:

1. Department of Marketing, University of International Business and Economics (UIBE), Beijing, China

2. International Trade and Economics, University of International Business and Economics (UIBE), Beijing, China

3. School of Business, University of International Business and Economics (UIBE), Beijing, China

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/1331677X.2021.1960578

Reference128 articles.

1. An empirical examination of Instagram as an s-commerce channel

2. Time- and Event-Driven Modeling of Blogger Influence

3. Ali, S. A. (2020). The effects of social media and youth in Pakistan. Daily Blochistan Express, January 26. https//www.bexpress.com.pk/2019/12/theeffects-of-social-media-and-youth-in-pakistan/

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