Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study-Reference-Cited by-同舟云学术

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Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study

Published:2024-07-02 Issue: Volume: Page:2101-2106
ISSN:
Container-title:2024 IEEE 48th Annual Computers, Software, and Applications Conference (COMPSAC)
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Author:

Anggia Pinkie¹^ORCID,Sumi Kaoru¹^ORCID

Affiliation:

1. School of Systems Information Science, Future University Hakodate,Hakodate, Hokkaido,Japan

Funder

Japan New Energy and Industrial Technology Development Organization (NEDO)

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10633276/10633246/10633475.pdf?arnumber=10633475

Reference21 articles.

1. Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions

2. Persuasion-Building Fundamental Premises and Implications for Conversational Agents: A Conceptual Model in Captology

3. The Role of Emotions in Marketing

4. The mediating effects of perception and emotion: Digital signage in mall atmospherics

5. Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer

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