What Makes Rumor Rebuttals Viral on Social Media?
Author:
Affiliation:
1. School for Business and Society, University of York York,UK
2. School of Computer Science University of St Andrews,St Andrews,UK
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10035563/10035540/10035545.pdf?arnumber=10035545
Reference31 articles.
1. Post popularity and reactions in retail brand pages on Facebook
2. Multimodal Popularity Prediction of Brand-related Social Media Posts
3. Factors influencing fake news rebuttal acceptance during the COVID-19 pandemic and the moderating effect of cognitive ability
4. From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
5. Brand post popularity on Facebook, Twitter, Instagram and LinkedIn: the case of start-ups
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1. Exploring the Acceptance of Rumor Rebuttals: The Mediating Influence of Utilitarian and Hedonic Values;2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM);2024-01-03
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