An Investigation on Customer Satisfaction and Service Quality in the Indian Banking Sector: A Gender Comparison
Author:
Affiliation:
1. Sharda University,Sharda School of Business Studies,Greater Noida,India
2. Sharda University,Sharda School of Engineering & Technology,Greater Noida,India
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10037246/10037222/10037745.pdf?arnumber=10037745
Reference39 articles.
1. Multisource Effects on the Satisfaction Formation Process
2. Services Marketing Strategy
3. A Service Quality Model and its Marketing Implications
4. The moderating role of target-arousal on the impact of affect on satisfaction—an examination in the context of service experiences
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