The Influence of Social Media Marketing on Customer Engagement and Its Impact on Customer’s Purchase Intention in CV. Event Hunter Indonesia-Reference-Cited by-同舟云学术

The Influence of Social Media Marketing on Customer Engagement and Its Impact on Customer’s Purchase Intention in CV. Event Hunter Indonesia

Published:2022-05-19 Issue: Volume: Page:
ISSN:
Container-title:2022 7th International Conference on Business and Industrial Research (ICBIR)
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Author:

Bukhori Imam¹,Sukma Ni Putu Yuki¹,Bonita Stella¹,Yuniarty ¹

Affiliation:

1. Bina Nusantara University,Management Department, BINUS Online Learning,Jakarta,Indonesia,11480

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9786259/9786382/09786511.pdf?arnumber=9786511

Reference28 articles.

1. Impact of Gamification on Consumer Value Creation: The Mediating Role of Consumer Engagement;gadeikiene;the 23rd Annual Interdisciplinary Conference on Entrepreneurship Innovation and SMEs,2019

2. An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online Transportation Service (Study on Y Generation Consumers)

3. Social media and its implication for viral marketing;miller;Asia Pacific Public Relations Journal,2010

4. Linking social media marketing activities with brand love

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1. The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products;2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS);2023-11-07

2. The Effect of Consumption Expression Behavior through Social Media on Sustainable Consumption: Mediating Effects of Social Connectedness;Human Ecology Research;2023-05-24