The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products

Author:

Tjandra Brandon1,Luhukay Devyano2,Syahchari Dicky Hida3

Affiliation:

1. Bina Nusantara University,Double Degree of Information System and Management,Jakarta,Indonesia

2. Bina Nusantara University,Information System Department,Jakarta,Indonesia

3. Bina Nusantara University,Management Department,Jakarta,Indonesia

Publisher

IEEE

Reference57 articles.

1. Generation Like

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3. Potential Users’ Willingness to Pay and Drivers of Purchase Intention for Smart Home Services;Lee;Sustainability,2018

4. Brand communities and personal identities: Negotiations in digital environments;Zaglia;Journal of Business Research,2018

5. Exploring the influence of the online image of a political figure on audience response: The mediating role of parasocial interaction;Hwang;Telematics and Informatics,2020

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