Exploring the Role of Web Personalization in Consumer Green Purchasing Behavior: A Conceptual Framework
Author:
Affiliation:
1. School of Management, IMS Unison University,Dehradun,India
2. College of Business Administration University of Bahrain,Sakhir,Kingdom of Bahrain
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9667772/9667947/09668110.pdf?arnumber=9668110
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1. Cultural Differences in Consumer Engagement in Brand-Related SNS Groups: A Cross-Cultural Study of China and the United States
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3. Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison
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