Excelling Customer Experience Through Data Driven Behavioral Intelligence: A conceptual framework

Author:

Bashar Abu1,Atif Mohd2,Rabbani Mustafa Raza3,Zulfikar Zehra4,Selim Mohammed3,Naseem Yusra5

Affiliation:

1. IMS Unison University,School of Management,Dehradun,India

2. Jamia Millia Islamia,Department of Commerce and Business Stuides,New Delhi,India

3. University of Bahrain,College of Business Administration,Department of Economics & Finance,Sakhir,Kingdom of Bahrain

4. Delhi Skill and Entrepreneurship University,Department of Business Process Management,New Delhi

5. University of Delhi,Sri Ram College of Commerce (SRCC),Department of Commerce,New Delhi,India,110007

Publisher

IEEE

Reference46 articles.

1. Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract

2. IMPULSIVE BUYING ON SOCIAL MEDIA PLATFORMS: A BIBLIOMETRIC REVIEW;bashar;Journal of Contemporary Issues in Business and Government,2022

3. BLOCKCHAIN IN SOCIAL NETWORKING

4. Advances in Marketing, Customer Relationship Management, and E-Services

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