Price and Quality Strategy in Live Streaming E-Commerce With Consumers’ Social Interaction and Celebrity Sales Agents-Reference-Cited by-同舟云学术

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Price and Quality Strategy in Live Streaming E-Commerce With Consumers’ Social Interaction and Celebrity Sales Agents

Published:2022 Issue: Volume: Page:1-13
ISSN:0018-9391
Container-title:IEEE Transactions on Engineering Management
language:
Short-container-title:IEEE Trans. Eng. Manage.

Author:

Ji Guojun¹,Fu Tianyu¹,Choi Tsan-Ming²^ORCID,Kumar Ajay³^ORCID,Tan Kim Hua⁴^ORCID

Affiliation:

1. School of Management, Xiamen University, Xiamen, China

2. Centre for Supply Chain Research, University of Liverpool Management School, Liverpool, U.K.

3. Emlyon Business School, Écully, France

4. Business School, University of Nottingham, Nottingham, U.K.

Funder

National Natural Science Foundation of China

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Strategy and Management

Link

http://xplorestaging.ieee.org/ielx7/17/4429834/10000262.pdf?arnumber=10000262

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective;European Journal of Operational Research;2024-11

2. The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis;Journal of Retailing and Consumer Services;2024-11

3. Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic;Electronic Commerce Research;2024-09-06

4. Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context;Journal of Retailing and Consumer Services;2024-09

5. Information disclosure strategies of live‐streaming supply chains in the digi‐economy era;Managerial and Decision Economics;2024-08-08

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