Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers’ Innovation Adoption-Reference-Cited by-同舟云学术

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Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers’ Innovation Adoption

Published:2022 Issue: Volume: Page:1-14
ISSN:0018-9391
Container-title:IEEE Transactions on Engineering Management
language:
Short-container-title:IEEE Trans. Eng. Manage.

Author:

Nouri-Harzvili Mina¹^ORCID,Hosseini-Motlagh Seyyed-Mahdi¹^ORCID,Zirakpourdehkordi Roza¹^ORCID

Affiliation:

1. School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Electrical and Electronic Engineering,Strategy and Management

Link

http://xplorestaging.ieee.org/ielx7/17/4429834/09904505.pdf?arnumber=9904505

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. E-Commerce is an Innovative and Efficient Strategy for the Presentation of Products Through Quick Response Codes;Advances in E-Business Research;2024-07-19

2. A business model design for hydrogen refueling stations: A multi-level game approach;International Journal of Hydrogen Energy;2024-01

3. Sustainable Operations for Fashion Manufacturing: A Dynamic Time-Varying Framework;IEEE Transactions on Engineering Management;2024

4. Deciphering the Innovation Subsidy Puzzle: Government Choices amid Supply Chain Encroachment;Mathematics;2023-11-30

5. Interactions Between Traditional and Reversed IT Adoption: How Incumbent Devices Affect Cross-Situational Specialization of New Entries;IEEE Transactions on Engineering Management;2023

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