Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective
Author:
Affiliation:
1. Nottingham University Business School, Nottingham, U.K.
2. Emlyon Business School, Ecully, France
3. School of Business, Maynooth University, Maynooth, Ireland
4. University of Cardiff Business School, Cardiff, U.K.
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
Electrical and Electronic Engineering,Strategy and Management
Link
http://xplorestaging.ieee.org/ielx7/17/4429834/09889783.pdf?arnumber=9889783
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3. Live streaming platform operations and coordination under the cap-and-trade regulation: Platform-enabled mode versus platform-agency mode;International Journal of Production Economics;2023-06
4. The viewer value co-creation process on sports live streaming platforms;Industrial Management & Data Systems;2023-03-27
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