I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform
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Published:2024-01
Issue:
Volume:170
Page:114331
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Liu HaoyuORCID,
Chung Leanne,
Tan Kim Hua,
Peng Bo