Exploring the Impact of Live-streaming Shopping On Chinese Customers’ Experience in the Domestic Cosmetic Industry
Author:
Affiliation:
1. Chiang Mai University,College of Arts, Media, and Technology,Chiang Mai,Thailand
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10479959/10479962/10480064.pdf?arnumber=10480064
Reference26 articles.
1. It is showtime! How live commerce is transforming the shopping experience;Arora;McKynsey Digital,2021
2. Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience
3. The influence of webcast characteristics on consumers’ purchase intention under e- commerce live broadcasting mode–the mediating role of consumer perception;BS;China Business and Market,2021
4. Shaping trust: The scene framework and emotional logic of live online e-commerce;Zhou;Journal of,2021
5. EXQ: a multiple‐item scale for assessing service experience
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