Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience

Author:

Gu YuORCID,Cheng XusenORCID,Shen Jia

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference93 articles.

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3. Understanding user engagement mechanisms on a live-streaming platform;Wang,2019

4. AliResearch-Institute. 2020. "Ali research institute: new economic report of taobao in 2020." Retrieved 10, 2020, from http://www.199it.com/archives/1028469.html.

5. Factors influencing people's continuous watching intention and consumption intention in live-streaming: evidence from China;Hou;Internet Res.,2019

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