1. How live-streaming influences purchase intentions in social commerce: an it affordance perspective;Sun;Electron. Commer. Res. Appl.,2019
2. What drives live-stream usage intention? the perspectives of flow, entertainment, social interaction, and endorsement;Chen;Telematics and Inf.,2018
3. Understanding user engagement mechanisms on a live-streaming platform;Wang,2019
4. AliResearch-Institute. 2020. "Ali research institute: new economic report of taobao in 2020." Retrieved 10, 2020, from http://www.199it.com/archives/1028469.html.
5. Factors influencing people's continuous watching intention and consumption intention in live-streaming: evidence from China;Hou;Internet Res.,2019