How Consumers’ Identity with the anchor Influence Purchase Intention? – A Case study on Beauty Products
Author:
Affiliation:
1. Wuhan University,School of Journalism and Communication,Wuhan,China
2. State Grid Nanchang County Electric Power Supply Company,Nanchang,China
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9898398/9898435/09898557.pdf?arnumber=9898557
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4. THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE PRODUCT EVALUATIONS;dodds;Advances in Consumer Research,1985
5. The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective
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