Product Placement Across Digital Media: The Impact of Prominence, Modality, and Plot Connection toward Brand Recall on Korean Drama ‘Business Proposal’
Author:
Affiliation:
1. BINUS Business SchoolUndergraduate Program, Bina Nusantara University,International Business Management Program,Management Department,Jakarta,Indonesia,11480
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10051846/10052791/10052872.pdf?arnumber=10052872
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4. Study of brand recall of consumer durables among consumers in Punjab;prashar;International Journal of Research in Commerce IT and Mgmt,2012
5. Recall, Recognition, and the Measurement of Memory for Print Advertisements
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