The effectiveness of brand placements: A meta-analytic synthesis

Author:

Babin Barry J.,Herrmann Jean-LucORCID,Kacha Mathieu,Babin Laurie A.

Publisher

Elsevier BV

Subject

Marketing

Reference103 articles.

1. Salience effects in brand recall;Alba;Journal of Marketing Research,1986

2. They placed, I saw, I was conquered: Evaluating the effects of persuasion knowledge and prominence of brand placement on viewers’ attitudes and behavior;*Andriasova,2006

3. Audiovisual Media Services Directive (AVMSD). 2018. Directive 2018/1808 of the European Parliament and of the Council. https://eur-lex.europa.eu/eli/dir/2018/1808/oj.

4. Exploring children’s choice: The reminder effect of product placement;*Auty;Psychology & Marketing,2004

5. The ‘delicious paradox’: Preconscious processing of product placements by children;Auty,2004

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