1. Salience effects in brand recall;Alba;Journal of Marketing Research,1986
2. They placed, I saw, I was conquered: Evaluating the effects of persuasion knowledge and prominence of brand placement on viewers’ attitudes and behavior;*Andriasova,2006
3. Audiovisual Media Services Directive (AVMSD). 2018. Directive 2018/1808 of the European Parliament and of the Council. https://eur-lex.europa.eu/eli/dir/2018/1808/oj.
4. Exploring children’s choice: The reminder effect of product placement;*Auty;Psychology & Marketing,2004
5. The ‘delicious paradox’: Preconscious processing of product placements by children;Auty,2004