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2. The role of big data-based precision marketing in firm performance
3. Marketing decisionmaking through predictive modeling: A 6S architectural layout approach of market mining;nazmus;Manthan Journal of Commerce and Management,2023
4. Application of Artificial Intelligence in Precision Marketing;xue;Journal of Organizational and End User Computing (JOEUC),2021
5. An Evaluation Strategy for Commercial Precision Marketing Based on Artificial Neural Network