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Internet of things support for Marketing Sports and Fitness Products

Published:2023-11-23 Issue: Volume:18 Page:215-219
ISSN:
Container-title:2023 3rd International Conference on Advancement in Electronics & Communication Engineering (AECE)
language:
Short-container-title:

Author:

Naim Arshi¹^ORCID,Khan Shad Ahmad²,Malik Praveen Kumar³,Hussain Mohammad Rashid⁴,Dildar Muhammad Shahid⁴

Affiliation:

1. King Khalid University,Business Management,Abha,KSA

2. College of Business, University of Buraimi,Oman

3. School of Electronics and Electrical Engineering, Lovely Professional, University,Punjab,India

4. King Khalid University,Department of Information Systems,Abha,KSA

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10428120/10428096/10428323.pdf?arnumber=10428323

Reference21 articles.

1. A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis

2. A Survey on Blockchain-Based Trust Management for Internet of Things

3. Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing

4. Application of Internet of Things in Marketing Management

5. The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

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