Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing-Reference-Cited by-同舟云学术

Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing

Published:2022 Issue: Volume: Page:51-61
ISSN:1860-949X
Container-title:Computational Intelligence Methodologies Applied to Sustainable Development Goals
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Author:

Najafi Seyyed Esmaeil,Nozari Hamed,Edalatpanah Seyyed Ahmad

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-97344-5_4

Reference20 articles.

1. Nozari, H., Fallah, M., Szmelter-Jarosz, A.: A conceptual framework of green smart IoT-based supply chain management. Int. J. Res. Indus. Eng. 10(1), 22–34 (2021)

2. Nozari, H., Fallah, M., Kazemipoor, H., Najafi, S.E.: Big data analysis of IoT-based supply chain management considering FMCG industries. Bus. Inform. 15(1 (eng)), 78–96 (2021)

3. Teimouri, H.B., Gharib, J., Hossein Zadeh, A., Pouya, A.: An integrated entropy/VIKOR model for customer clustering in targeted marketing model design (case study: IoT technology services companies). Adv. Math. Finance Appl. 6(4), 1–22 (2021)

4. Tsourela, M., Nerantzaki, D.M.: An internet of things (IoT) acceptance model. Assessing consumer’s behavior toward IoT products and applications. Fut. Internet 12(11), 191 (2020)

5. Ploder, C., Bernsteiner, R., Dilger, T., Huber, S.: Customer Relationship Management Improvement Using IoT Data (2021)

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