Smart Interactive Marketing Based on Internet of Things

Abstract

In today's world and with the development of advanced industrial generations, the internet of things as an epidemic technology has caused a huge change and transformation in all aspects of daily life, including business. This technology has affected all dimensions and components of the organization's value chain, and a new concept called intelligent and interactive marketing based on the internet of things has also been formed. Considering the importance of sales and marketing in the organization's supply chain, it is necessary to understand the dimensions and components of this type of marketing. The internet of things is one of the most important sources of big data production from marketing processes and it seems that businesses' emphasis on this type of marketing can guarantee business growth.