Perceived Digital Media Technology and Electronic Word of Mouth: Does Customer Satisfaction Matter?
Author:
Affiliation:
1. Bina Nusantara University,BINUS Online Learning,Management Department,Jakarta,Indonesia
2. Universitas Multimedia Nusantara,Faculty of Engineering and Informatics,Department of Information System,Tangerang,Indonesia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10428117/10428106/10428230.pdf?arnumber=10428230
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1. Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
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3. Nilai Online Booking Pariwisata Tumbuh, Traveloka dan Tiket.com Punya Pangsa Pasar Terbesar;Santika,2023
4. The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction
5. Consumers' perceptions, purchase intention, and willingness to pay a premium price for safe vegetables: A case study of Beijing, China
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