The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction-Reference-Cited by-同舟云学术

The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction

Published:2022-05-26 Issue: Volume: Page:1-24
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Elgarhy Sayed Darwish¹^ORCID,Mohamed Lamiaa Moustafa²

Affiliation:

1. Tourism Studies Department, Higher Institute of Tourism and Hotels, King Marriott Academy, Alexandria, Egypt

2. Department of Hotel Studies, Faculty of Tourism & Hotels, Matrouh University, Alexandria, Egypt

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2080148

Reference66 articles.

1. Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability

2. Hotel website quality, perceived flow, customer satisfaction and purchase intention

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