An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement Elements and Effectiveness
Author:
Funder
MOST of Taiwan
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
General Engineering,General Materials Science,General Computer Science
Link
http://xplorestaging.ieee.org/ielx7/6287639/8274985/08281105.pdf?arnumber=8281105
Cited by 29 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
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2. Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment;Journal of Marketing Research;2024-08-02
3. What captures attention in the risk communication process: Exploring streaming video attractiveness during the first wave of the COVID-19 pandemic in China;Computers in Human Behavior;2023-12
4. What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques;Brain Sciences;2023-10-19
5. A Practical, Robust, Accurate Gaze-Based Intention Inference Method for Everyday Human-Robot Interaction;2023 IEEE International Conference on Systems, Man, and Cybernetics (SMC);2023-10-01
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