An Algorithm-based approach for Mapping customer journeys by identifying customer browsing behaviors on E-commerce Clickstream data-Reference-Cited by-同舟云学术

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An Algorithm-based approach for Mapping customer journeys by identifying customer browsing behaviors on E-commerce Clickstream data

Published:2023-06-08 Issue: Volume: Page:
ISSN:
Container-title:2023 5th International Congress on Human-Computer Interaction, Optimization and Robotic Applications (HORA)
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Author:

Chen Shiuann-Shuoh¹,Li Tzu-Ling¹,Wu Yu-Chen¹,Singh Vinay²

Affiliation:

1. National Central University,Dept. of Business Administrattion,Taoyuan,Taiwan

2. Universität Siegen,Dept. of Electronics und Information,Siegen,Germany

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10156655/10155769/10156808.pdf?arnumber=10156808

Reference22 articles.

1. Why and How to Create a Customer Journey Map;kiely;MeltWater,2020

2. Customer Experience Creation: Determinants, Dynamics and Management Strategies

3. E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country

4. Identifying and analyzing touchpoints for building a higher education brand

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Liquidity forecasting at corporate and subsidiary levels using machine learning;Intelligent Systems in Accounting, Finance and Management;2024-08-09

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