Identifying and analyzing touchpoints for building a higher education brand
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/08841241.2014.920460
Reference56 articles.
1. Making and Measuring Reputations
2. Prospective Students' Perceptions of University Brands: An Empirical Study
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