Persuade to Click: Context-aware Persuasion Model for Online Textual Advertisement-Reference-Cited by-同舟云学术

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Persuade to Click: Context-aware Persuasion Model for Online Textual Advertisement

Published:2021 Issue: Volume: Page:1-1
ISSN:1041-4347
Container-title:IEEE Transactions on Knowledge and Data Engineering
language:
Short-container-title:IEEE Trans. Knowl. Data Eng.

Author:

Yuan Yuan,Xu Fengli,Cao Hancheng,Zhang Guozhen,Hui Pan,Li Yong,Jin Depeng

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

Computational Theory and Mathematics,Computer Science Applications,Information Systems

Link

http://xplorestaging.ieee.org/ielx7/69/4358933/09556599.pdf?arnumber=9556599

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Learning a Structural Causal Model for Intuition Reasoning in Conversation;IEEE Transactions on Knowledge and Data Engineering;2024-07

2. Creating Ad Campaigns Using Generative AI;Applications of Generative AI;2024

3. Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence;Journal of Retailing and Consumer Services;2023-09

4. Disentangled Graph Neural Networks for Session-Based Recommendation;IEEE Transactions on Knowledge and Data Engineering;2023

5. Generating Campaign Ads & Keywords for Programmatic Advertising;IEEE Access;2023

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