The Effect of Visual Merchandising on Impulse Buying in Increasing Sales on Coffee Shops Business-Reference-Cited by-同舟云学术

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The Effect of Visual Merchandising on Impulse Buying in Increasing Sales on Coffee Shops Business

Published:2023-09-16 Issue: Volume: Page:
ISSN:
Container-title:2023 International Seminar on Application for Technology of Information and Communication (iSemantic)
language:
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Author:

Ivano Kersen¹,Olivia Agnes¹,Pratomo Aditya¹

Affiliation:

1. Bina Nusantara University,Faculty of Digital Communication and Hotel & Tourism,Hotel Management Department,Jakarta,Indonesia,11480

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10294330/10295274/10295345.pdf?arnumber=10295345

Reference29 articles.

1. Transportation Industry Market,2020

2. Fashion - Indonesia,2023

3. Visual merchandising and store atmospherics: An integrated review and future research directions

4. Visual merchandising;murugesan;Textile Asia,2020

5. Food Service Market Size, Share & Covid-19 Impact Analysis, By Type (Full Service Restaurants, Quick Service Restaurants, Institutes, and Others), By Service Type (Commercial and Institutional), and Regional Forecast, 2022-2029,2022

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