The Impact of Web Visual Aesthetics on Purchase Intention
Author:
Affiliation:
1. Chaoyang University of Technology1,Department of Visual Communication Design
2. Overseas Chinese University2,Department of Business Administration,168, Jifeng E. Rd., Wufeng District, Taichung,Taiwan R.O.C,41349
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/8935261/8942181/08942664.pdf?arnumber=8942664
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