Specifics of Hybrid Communications in the Digital Space-Reference-Cited by-同舟云学术

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Specifics of Hybrid Communications in the Digital Space

Published:2024-04-10 Issue: Volume: Page:118-122
ISSN:
Container-title:2024 Communication Strategies in Digital Society Seminar (ComSDS)
language:
Short-container-title:

Author:

Shimichev Alexey S.¹,Rotanova Mira B.²

Affiliation:

1. Minin Nizhny Novgorod State Pedagogical University,Department of european languages and methods of their teaching,Nizhny Novgorod,Russia

2. Linguistics University of Nizhny Novgorod,Department of advertisement, public relations and tourism,Nizhny Novgorod,Russia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10502027/10502033/10502093.pdf?arnumber=10502093

Reference15 articles.

1. Big Data, Smart Data in Effective Communication Strategies Development

2. How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty

3. Information Technologies in the Management of Digital Marketing Communications

4. A new marketing paradigm;Schultz;Integrated marketing communications,2004

5. Marketing communications;Burnet;Integrated approach,2001

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