How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty-Reference-Cited by-同舟云学术

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How Digital Marketing Through IMC influences Brand Retail and Brand Loyalty

Published:2023-05-18 Issue: Volume: Page:
ISSN:
Container-title:2023 8th International Conference on Business and Industrial Research (ICBIR)
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Author:

Anita Tiurida Lily¹,Zulkarnain Arif¹,Wiyana Tri¹,Leonandri Dino Gustaf²,Imanuel Yuvania Andika¹

Affiliation:

1. Bina Nusantara University,Faculty of Digital Communication and Hotel & Tourism,Jakarta,Indonesia

2. Trisakti School of Tourism,Hotel Management Department,Jakarta,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10147162/10147394/10147395.pdf?arnumber=10147395

Reference24 articles.

1. Understanding customer loyalty in the coffee shop industry (A survey in Jakarta, Indonesia)

2. Imperative challenge for luxury brands

3. PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KPR NON SUBSIDI DENGAN MEDIASI PERSEPSI MEREK (STUDI PADA BANK XYZ)

4. Impact of Integrated Marketing Communications (IMCs) on Hotels' Marketing Performance;alaqeed;International Journal of Innovation Creativity and Change,2019

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Artificial Intelligence for Analysing Consumer Buying Behaviour Towards Digital Marketing of Electronic Gadgets;2024 International Conference on Inventive Computation Technologies (ICICT);2024-04-24

2. Specifics of Hybrid Communications in the Digital Space;2024 Communication Strategies in Digital Society Seminar (ComSDS);2024-04-10

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