Forecasting Conversion Rate for Real Time CPC Bidding With Target ROAS-Reference-Cited by-同舟云学术

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Forecasting Conversion Rate for Real Time CPC Bidding With Target ROAS

Published:2023 Issue: Volume:11 Page:134908-134916
ISSN:2169-3536
Container-title:IEEE Access
language:
Short-container-title:IEEE Access

Author:

Bulut Semih¹,Avci Emin²^ORCID,Bulut Ahmet³^ORCID

Affiliation:

1. Accounting and Finance Ph.D. Program, Social Sciences Institute, Marmara University, Istanbul, Turkey

2. Department of Business Administration, Marmara University, Istanbul, Turkey

3. Department of Computer Science, Acıbadem University, Istanbul, Turkey

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Subject

General Engineering,General Materials Science,General Computer Science,Electrical and Electronic Engineering

Link

http://xplorestaging.ieee.org/ielx7/6287639/10005208/10335681.pdf?arnumber=10335681

Reference30 articles.

1. Generating Campaign Ads & Keywords for Programmatic Advertising

2. Choosing the Right Metrics to Maximize Profitability and Shareholder Value

3. An empirical analysis of the state of the art in response prediction;Bulut;Informatika,2017

4. Estimating user response rate using locality sensitive hashing in search marketing

5. Exploration with Model Uncertainty at Extreme Scale in Real-Time Bidding

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