Artificial Intelligence Techniques Applied in Precision Marketing: A Survey
Author:
Affiliation:
1. Faculty of Sciences Ben M’sik, Hassan II University,Laboratory of Information Technology and Modeling,Casablanca,Morocco
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10252163/10252090/10253083.pdf?arnumber=10253083
Reference17 articles.
1. Support Vector Machine (SVM) Marketing Strategy Analysis Method Based on Time Series
2. Multiple resource allocation for precision marketing
3. Precision Marketing Scheme based on Integrating Spatio-temporal Data Clustering and Neural Network
4. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
5. Research on Precision Marketing based on Big Data Analysis and Machine Learning: Case Study of Morocco;el koufi;International Journal of Advanced Computer Science and Applications (IJACSA),2022
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Artificial Intelligence Techniques in Precision Marketing: A Multi-criteria Analysis and Comparative Study;Studies in Computational Intelligence;2024
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