Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
Author:
Affiliation:
1. Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China
2. School of Computer Science, International Doctoral Innovation Centre, University of Nottingham Ningbo China, Ningbo, China
Funder
National Natural Science Foundation of China
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2015.1066519
Reference59 articles.
1. Prediction of software reliability: a comparison between regression and neural network non-parametric models
2. Twitter mood predicts the stock market
3. Empirical study of the relationship between operations strategy and information systems strategic orientation in an e-commerce environment
4. The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation
Cited by 144 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Online shopping: How can algorithm performance expectancy enhance impulse buying?;Journal of Retailing and Consumer Services;2024-11
2. Digital transformation and firms’ bargaining power: Evidence from China;Journal of Business Research;2024-10
3. Exploring separating equilibrium in the agricultural e-commerce market: Can repurchase be a quality signal?;Electronic Commerce Research;2024-08-06
4. Online reviews: A literature review and roadmap for future research;International Journal of Research in Marketing;2024-08
5. Pricing decisions of online and offline dual-channel supply chains considering data resource mining;Omega;2024-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3