Instagram as Information In Developing Purchase Intentions: The Role Of Social E-Wom And Brand Attitude-Reference-Cited by-同舟云学术

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Instagram as Information In Developing Purchase Intentions: The Role Of Social E-Wom And Brand Attitude

Published:2020-08 Issue: Volume: Page:
ISSN:
Container-title:2020 International Conference on Information Management and Technology (ICIMTech)
language:
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Author:

Adila Tiara Murli,Bintang Wulan Septiana,Ikhsan Ridho Bramulya,Fahlevi Mochammad

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9203794/9210944/09211151.pdf?arnumber=9211151

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps;Journal of Islamic Marketing;2024-06-21

2. The Influence of Brand Trust on Customer Purchase Behavior: Mediating Digital Interactions on Instagram;2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI);2024-03-14

3. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis;International Journal of Fashion Design, Technology and Education;2024-02-05

4. The future of mobile health applications among millennials in Indonesia: Lessons learned for COVID-19;AIP Conference Proceedings;2024

5. Dissecting Instagram’s Impact on Brand Image and Customer Behavior for Ramu Nostalgia Indonesia in an Era of Rapid Digital Marketing Evolution;2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED);2023-11-07

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