The Influence of Brand Trust on Customer Purchase Behavior: Mediating Digital Interactions on Instagram-Reference-Cited by-同舟云学术

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The Influence of Brand Trust on Customer Purchase Behavior: Mediating Digital Interactions on Instagram

Published:2024-03-14 Issue: Volume:20 Page:1-6
ISSN:
Container-title:2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)
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Author:

Pane Angelina¹,Fernando Yudi¹,Ikhsan Ridho Bramulya¹,Mergeresa Fineke²,Fernando Erick³,Prabowo Hartiwi¹

Affiliation:

1. BINUS Online Learning Bina Nusantara University,Management Department,Jakarta,Indonesia

2. Universiti Malaysia Pahang,Faculty of Industrial Management,Pahang,Malaysia

3. Universitas Multimedia Nusantara,Faculty of Engineering and Informatics,Department of Information System,Tangerang,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10502389/10502407/10503577.pdf?arnumber=10503577

Reference30 articles.

1. Pengaruh Kepercayaan Merek, kesadaran merek dan persepsi kualitas terhadap keputusan pembelian pelanggan di supermarket gelael MT Haryono;Iswandi;Jurnal GICI,2020

2. A study on the revolution of consumer relationships as a combination of human interactions and digital transformations

3. Herbal, Bio-Nutrient and Drug Titration According to Disease Stages in Integrative Cardiovascular Chinese Medicine

4. Evidence-Based Management of Low Back Pain

5. Instagram as Information In Developing Purchase Intentions: The Role Of Social E-Wom And Brand Attitude

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