Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis-Reference-Cited by-同舟云学术

Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis

Published:2023-07-06 Issue: Volume: Page:
ISSN:
Container-title:2023 14th International Conference on Computing Communication and Networking Technologies (ICCCNT)
language:
Short-container-title:

Author:

V. L Helen Josephine¹,Rajan Dhivya²

Affiliation:

1. School of Business and Management, Christ University,Business Analytics,Bangalore,India

2. CMR Institute of Technology,Department of MCA,Bangalore,India

Publisher

IEEE

Link

Reference11 articles.

1. A comprehensive survey of association rules mining algorithms;chen;Big Data Analytics,2019

2. A Survey on Frequent Itemset Mining with Association Rules;duneja;International Journal of Computer Applications,2012

4. A Comparative Study of Frequent Pattern Mining Algorithms;shyla;Data Mining and Knowledge Engineering,2018

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Parameter Reduction Optimisation for Analysis of E-Commerce Consumer Purchase Patterns;2024 IEEE International Conference on Industry 4.0, Artificial Intelligence, and Communications Technology (IAICT);2024-07-04

3. E-commerce Strategies in the Digital Age Enhancing Customer Experience and Market Reach;2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI);2024-05-09