E-commerce Strategies in the Digital Age Enhancing Customer Experience and Market Reach-Reference-Cited by-同舟云学术

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E-commerce Strategies in the Digital Age Enhancing Customer Experience and Market Reach

Published:2024-05-09 Issue: Volume:54 Page:1-7
ISSN:
Container-title:2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI)
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Author:

Thinesh Kumar M¹,Kumar N.²,Nazim Sha S²,Noble Kennedy E²,Ilankadhir M²

Affiliation:

1. SRM Institute of Science and Technology, Kattankulathur,Faculty of Science and Humanities,Department of Corporate Secretaryship & Accounting and Finance,Chennai,India

2. SRM Institute of Science and Technology, Kattankulathur,Faculty of Management,Chennai,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10601631/10601667/10602006.pdf?arnumber=10602006

Reference19 articles.

1. Enhancing E-Commerce Insights: Sentiment Analysis Using Machine Learning and Ensemble Techniques

2. Comparing Customer Behaviours: Immersive Virtual Reality Store Experiences versus Web and Physical Store Experiences

3. Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

4. Online retail experience and customer satisfaction: the mediating role of last mile delivery

5. Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis

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