Understanding Advertising in Virtual Worlds and Best Practices for Metaverse Advertising
Author:
Affiliation:
1. University of Sharjah,College of Fine Arts & Design,Sharjah,UAE
2. Multimedia University,CISDAC,Selangor,Malaysia
3. Multimedia University Cyberjaya,CISDAC,Selangor,Malaysia
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10173931/10173961/10174214.pdf?arnumber=10174214
Reference29 articles.
1. Web 3.0 and the Metaverse Shaping Organizations’ Brand and Product Strategies
2. The Metaverse: An Urban Revolution;hemmati;ResearchGate net,2022
3. A Survey on Metaverse: the State-of-the-art, Technologies, Applications, and Challenges;ning,2021
4. Metaverse–the new marketing universe;hollensen;Journal of Business Strategy,2022
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